CLIENT: WYNWOOD WALLS
AGENCY: CARMA CONNECTED
Established in 2009, the outdoor museum of international street art in Miami, FL better known as the Wynwood Walls has quickly become a phenomenon that has fully transformed the Wynwood district, attracting hundreds of thousands of people from all over the world each year. Encompassing a variety of murals and installations by the world’s most innovative and renowned street artists, connecting with the community via a strong, authentic social media strategy was key. Scroll down to be inspired.
USER-GENERATED CONTENT
The Wynwood Walls provides the ultimate backdrop for Instagram, family photo shoots, Twitter avatars, yoga poses and more - it didn’t take long for visitors from all over the world to embrace this. The beauty of each snapshot is the ability to connect all walks of life with each artist’s creative message. Incorporating user-generated content into the Wynwood Walls social media strategy was a no-brainer, which resulted in impressive engagement and reach across channels.
ART BASEL
The Olympics of the art world. We launched a social media campaign offering a behind-the-scenes, inside look at the artistic process and production from the 2018 Wynwood Walls street artist lineup. Incorporating still photography, drone footage, B-roll and authentic Instagram Story content, no paintbrush stroke or creative burst was missed. This built tremendous buzz leading up to Art Basel, resulting in a reach of 300K+ and an above-average follower growth throughout the month for the Wynwood Walls and all Basel partners on social media.
Credit: @wynwoodwallsofficial, @chopemdownfilms, @ronenglishart
Credit: @wynwoodwallsofficial, @chopemdownfilms, @kobrastreetart
