CLIENT: SUGAR FACTORY
AGENCY: CARMA CONNECTED
Legendary desserts, over-the-top dishes, premium goblet cocktails, a lavish candy shop and an atmosphere known for its energetic staff and celebrity appearances nationwide. This is what social media dreams are made of. At the end of 2018, we spearheaded a content and engagement strategy refresh across Sugar Factory’s national channels, doubling the brand’s Instagram follower growth within a year and garnering over 24 million impressions via organic social media content on Instagram. Scroll down if you’re hungry.
VIDEO CONTENT
Video is king. Especially when it involves 24 scoops of ice cream, a whole can of whipped cream, walnuts, cakes, sprinkles, M&M’s, 4 waffle cones, 3 unicorn lollipops, pretzels and much more. Implementing video within Sugar Factory’s social content strategy brought the channels to the next level.
Credit: @thesugarfactory, @foodnetwork, @lasvegasfoodies
Credit: @thesugarfactory, @candiceeasley
FAMOUS FANS
Pitbull, Kourtney Kardashian, Pauly D, Nick Cannon, JoJo Siwa, Bella Thorne, Akon, Jennifer Lopez, Scott Disick. What do these celebrities all have in common? A love for Sugar Factory and satisfying their sweet tooth. Leveraging these celebrity appearances, partnerships and endorsements on social media through giveaways and organic content solidified the brand’s identity on a global scale, driving follower growth, engagement and brand loyalty.
TRENDS
Honing in on social media trends, viral news stories and pop culture moments, this content approach offered a relatable, engaging opportunity to connect with consumers, drive conversations and build brand awareness.
