CLIENT: THE CONFIDANTE
AGENCY: CARMA CONNECTED
The Confidante, originally opened in the 1940s, is a beachfront hotel in Miami Beach boasting mid-century modern decor, on-site dining, two pools and a rooftop spa. From its signature pastel-striped pool and beach decor to its relaxing accommodations and charming Art Deco characteristics, the stage was set for a strong social media presence. Through a curated strategy, we achieved a cohesive aesthetic and honed in on what sets this property apart from the rest. We also got a tan along the way. Scroll down for a virtual vacay.
YOUR CONFIDANTE
62% of Instagram users become more invested in a brand or product after seeing it in their Stories. Implementing a consistent, cohesive IG Story strategy is integral to drive awareness, engagement and to grow a loyal following. We curated on-brand highlight icons to elevate The Confidante’s Instagram profile, where our Stories would live in perpetuity. Our IG Story strategy, paired with community management, organic and paid campaigns and content creation resulted in a 35% follower growth on the platform year over year.
We coordinated and managed monthly social media photo shoots to capture fresh, engaging imagery on property to utilize across channels and maintain a cohesive aesthetic. We kept a pulse on social media trends within the landscape and ensured we were always a step ahead in terms of securing engaging social media assets. The feed planning resulted in various media outlets and bloggers touting The Confidante as one of the most “Instagram-worthy” hotels in Miami.
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SEE YOU SOON
In the wake of the COVID-19 crisis, the world has learned to adjust to a new way of living. Audience behaviors have drastically changed in response to the pandemic - they’re potentially facing sickness, unemployment and their priorities have shifted. The Confidante has always been a source of inspiration and positivity for its loyal guests since it opened its doors in 2016. With audiences seeking community online to relieve stress and anxiety, we pivoted The Confidante’s social media strategy, evolving the tone of the brand voice, sharing relatable at-home content and connecting with followers as we navigate through unprecedented times. This content approach resonated with followers and continues to solidify and grow The Confidante’s connection with the community.
